The message to Washington is unmistakably clear: we’ve got influence even in your own backyard, and you’re not the only game in town. Indeed, it’s part of a broader 360-degree projection of hard and soft power designed to make Saudi Arabia a key player in the region and a pivotal one abroad with ties to all comers large and small. There is much we don’t know about how this partnership will play out, but one thing is clear: this Saudi round with the PGA Tour may be sportswashing on a grand scale, but it’s also far more than that. And whatever President Joe Biden’s personal feelings about the country he once described as a pariah nation, these days he’s keeping his thoughts to himself. The White House had no comment on Tuesday’s bombshell announcement that the PGA Tour had ended its bitter dispute and will partner with the Saudi backed LIV Golf giving the Kingdom unprecedented influence over the future of the game and the way it’s organized in the United States.
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